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COMMERCIAL / CORPORATE INFO

What is Commercial Photography?

Commercial photography covers a wide variety of subject matter, however is generally anything that is intended for business usage.

This may cover anything from architectural images to food photography, or business portraits to aerial photography.

The end usages of photography are almost as varied as the subject matter. Websites, brochures, annual reports and advertising are just a few possible uses. Usages can extend however, into production of books, use in television programs or adverts, and even wallpaper or architectural design.

 

View our extended post on the range of potential uses for commercial photography.

The Importance of Commercial Photography.

Providing a clear visual representation of a business or company is essential in the current market. The human brain is much more adept at absorbing visual information than written, or even verbal formats. Presenting your business visually will provide greater impact, especially when supported by quality design, copy and illustration.

Good photography is required to effectively promote or sell your business products, services, people, or ethos. This is where an experienced professional commercial photographer is vital.

As a commercial photographer, my role is to take a creative brief and translate it into compelling images.

 

Images that communicate a clear message and help my clients realise their brand and commercial objectives.

What is Corporate Photography?

Corporate photography is any type of photography or videography used for promoting a company's brand, products and services.  Businesses also use corporate photography and videography to document social events and create visual content for internal newsletters, quarterly reports, and marketing materials. The main goal of corporate photography is to sell and brand, so Corporate Photographers have to work with their business clients in mind.

Never have images to post to Instagram?

Needing lifestyle images of yourself doing your craft to share your brand’s story?

Get rid of all those phone photos with bad lighting and improve the overall feel and style of your brand with professional website content photos.

We offer corporate headshot photos for Business Websites, LinkedIn, Resume’s and Business Social Media Pages. Corporate portraits are generally shot in front of a popup white or black background. They are perfect for press media, website team shots, and LinkedIn headshots.

The photo shoots can be done either at your workplace or at a location of your choice that suits.

The Importance of Corporate Photography.

Corporations can use nature, animals, buildings or facilities to establish their brands, sell their products and differentiate themselves from their competitors.

 

Creativity and innovation are the keys to differentiation and potential sales, which is why corporations need photographers to add to their marketing and advertising efforts.

 

Photographers can bring an edge to advertising campaigns with their creativity, vision, and specialization; they can also refine a corporation's image. Some corporate photographers take pictures of events, employees, and conventions for internal newsletters, quarterly reports, Web sites, and marketing documents.

 

Corporate photography, then, is not limited to selling products and services. It is about packaging the business so the brand can move forward and potentially thrive.

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